Brands you might have discovered through Influencers
In no particular order, here’s just 20 Aussie brands you might have found through Influencers. Let us just say that this list could have been so much longer than 20!
When you spot an Influencer’s post, some might be as a result of paid promotions and others might just be shouting out a product they personally use and love or tagging them in their photos.
When you see what looks like a collaboration, see if you can spot the difference between a paid promotion or otherwise.
HiSmile
Founded by Gold Coasters Nik Mirkovic and Alex Tomic, HiSmile sell a range of products to help you whiten and brighten your teeth at home.
You might have discovered them through: any number of Influencers, from micro Influencers through to some of the most well-known Influencers around the world including Kim Kardashian West (@kimkardashian), Kourtney Kardashian (@kourtneykardash), Kylie Jenner (@kyliejenner) and Conor McGregor (@thenotoriousmma).
Esmi Skin Minerals
Founded by Evette McEwan, Esmi sell a range of cruelty free, Australian made vegan and mineral based skincare.
You might have discovered them through: a number of Influencers like Revie Jane (@reviejane), Jodi Gordon (@jodigordon), Skye Moody (@skyemoodyy) and Tarah Elizabeth (@tarahelizabeth_) to name a few.
Bondi Sands
Owned and made in Australia, Bondi Sands sell popular self-tanning products.
You might have discovered them through: Influencers like Sammy Robinson (@sammyrobinson), Stephanie Miller (@stephclairesmith) and Sarah Ashcroft (@sarahhashcroft)
Tribe Skincare
Tribe Skincare sell vegan, natural, Australian made skincare products.
You might have discovered them through: the likes of Tully Smyth (@tee_smyth), Beth Colston (@bethcolstonn) and Lizzie Sobinoff (lizalizzieelizabeth).
Poni Cosmetics
Another Australian brand founded by Evette McEwan, PONi Cosmetics sell a range of make-up products.
You might have discovered them through: Influencers like Alessandra Ocampo (leehocampo), Sophie Ella (@_sophie.r_dancer_) and Kylie Camps (@kyliecamps).
Eco Tan
Founded by Sonya Driver, Eco Tan sells Australian made, cruelty-free, vegan and certified organic tanning products.
You might have discovered them through: the likes of Elyse Knowles (@elyse.knowles) and Georgie Stevenson (@georgiestevenson).
BondiBoost
Made in Australia, BondiBoost sell a range of vegan and cruelty-free haircare, skincare and vitamin products.
You might have discovered them through: Steffanie Tzaneros (@steffanietzaneros), Madi Edwards (@madi_edwards) and Blake Swanner (@blakeswanner).
Saski Collection
Founded by Gold Coast based Tammy Hembrow, Saski Collection sell a range of activewear.
You might have discovered them through: Tammy Hembrow (@tammyhembrow) herself, Erin Summers (@erinsummers) or Ali Blakey (@aliblakey).
Go-To Skincare
Founded by Zoe Foster Blake, Go-To Skincare sell a range of skin care products for men, women and children.
You might have discovered them through: Zoe Foster Blake (@zotheysay) herself, Mandy Madden Kelley (@mandymadd) and Melanie May (@melaniemay).
Spell & The Gypsy
Founded by Elizabeth Abegg and Isabella Pennefather and based in Byron Bay, Spell & The Gypsy Collective sell a range of clothing, swimwear, accessories and lifestyle products.
You might have discovered them through: Jamie Kidd (@jamienkidd), Hayley Andersen (@haylsa) and Anna Herrin (@annaherrin).
Lahana Swim
Founded by Ramana Benson, Vrindy Benson and Tyler Blair (who grew up along the East Coast of Australia), Lahana Swim sell a range of swimwear inspired by Australia’s love affair with salt and skin.
You might have discovered them through: Olivia Mathers (@olivia.mathers), Hannah Perera (@hannah_perera) and Paris Jacobson (@paris.jacobson).
Culture Kings
Founded by Gold Coaster, Simon Beard, Culture Kings is a streetwear brand curating a selection of leading brands from around the world.
You might have discovered them through: Karla Bodycote (@karlabodycote), Johnathon Sauer (@johnosauer) and Zac Smith (@zacsmithfitness). You might have also seen posts of celebrities like Snoop Dogg and Chris Brown in their stores.
The Skincare Company
Australian owned and operated, The Skincare Company sell a range of cosmeceutical skincare and makeup products.
You might have discovered them through: their brand ambassador Rebecca Judd (@becjudd), Annaliese Gann (@annaliesegann) and Garrett McNamara (@garrett_mcnamara).
Happy Way
Australian owned and operated, Happy Way, sell a range of supplements specially designed for women.
You might have discovered them through: Ashy Bines (@Ashybines), Danielle Bonnor (@danibonnor) and Danni Duncan (@thefigure_).
Lust Minerals
Founded by Stacey Hollands (who grew up on the Sunshine Coast in Queensland), Lust Minerals sell a range of makeup, skincare and tanning products.
You might have discovered them through: Skye Wheatley (@skye.wheatley), Carolina Bardalez (@cakefacecaro), Georgia Oke (@georgiaoke) and Sophie Guidolin (@sophie_guidolin).
The Beauty Chef
Founded in Bondi by Carla Oates, The Beauty Chef sells probiotic, food-based supplements for gut health and healthy skin.
You might have discovered them through: Mimi Elashiry (@mimielashiry) and Renata Collado (@renatacollado).
Lovekins
Lovekins founder, Amanda Essery was born and raised in Darwin in the Northern Territory. Lovekins sell a range of feminine hygiene, nappies and wipes and baby skincare products.
You might have discovered them through: their ambassador Amy Hembrow (@amy_isha_hembrow), Krystal Brooke (@krystal.brooke) and Madelyn Carafa (@thehealthyhustlers).
Sukin
Born and bred in Australia, Sukin make natural, vegan, cruelty-free skincare products.
You might have discovered them through: Celine Clark (@celineclark), Chloe Watts (@chloeinroses_) and Renee Monticelli (@reneemonticelli).
Moogoo
Australian made and family owned Moogoo sell natural skincare products for skin problems.
You might have discovered them through: Ange Simson (@gratitude_project), Casey-Lee Lyons (@livelovenourishaus) and Steph Norton (@the.norton.tribe_)
Infamous & Mini Swim
Australian label Infamous & Mini Swim sell a range of matching swimwear for the family.
You might have discovered them through: Becca Ingle (@beccaingle), Marcia Leone (@notsomumsy) and Danielle Bonnor (@danibonnor).
There you have it. 20 brands you might have discovered through Influencers.
For questions on how to legally run an influencer marketing campaign or collaboration, or how to create an enforceable Influencer Agreement for an upcoming campaign, contact us.