Lauren has an impressive client list, having worked with global destination marketing bodies including Tourism Australia, Switzerland Tourism, Tourism South Africa, Tourism New Zealand, Canadian Tourism Commission, Visit Finland, and Visit Dubai, as well as many major brands such as The Plaza New York, Travel Insurance Direct, VAIL Resorts, Olympus Australia, Intrepid Travel, Visa Australia, Australia Post, and Moët & Chandon.
Additionally, Lauren is a co-founder of The Travel Bootcamp, an inspirational event designed to teach people how to get paid to travel, and the creator of “Get Camera Confident,” an online photography course for beginners. Her charitable pursuits include running photography tours to Zimbabwe, supporting anti-poaching efforts and conservation, and raising awareness of the misuse of animals in tourism.
With an online audience of close to half a million followers, she is not only one of Australia’s most powerful travel Instagrammers but also a savvy social media consultant, educator, and public speaker. In 2015 she was a Finalist in the Gold Coast Women in Business Awards in the “Women for Change” category. Lauren has been featured by Travel + Leisure, Daily News, News.com.au, 60 Minutes, and Mashable, among many others.
Lauren and I talk about her actions in the early days of leaving her job as a Chef to focus on her work as a professional instagrammer. We also talk about changes she’s noticed as the influencer marketing industry has grown and matured over the years, what she considers to be the secret sauce for a good influencer marketing campaign, tips for influencers and brands when involved in campaigns and we also got Lauren’s thoughts on the new AIMCO Influencer Marketing Code of Practice.