In this episode we cover:
- The Australian Influencer Marketing Code of Practice – what it is, how it came to exist and what’s in it. Here’s the link to view the full copy of the Code as promised in the episode;
- why you need an Influencer Agreement and some of the things it should cover;
- Setting objectives for your campaign and documenting your Influencer Agreement around them;
- Social Media Platform Terms of Use, including the Branded Content Policy on Facebook and Instagram;
- Why you should never just copy what your competitors are doing;
- The relevant Codes and Laws that apply to Influencer Marketing in Australia;
- Consumer complaints processes;
- Consequences of breaching the Australian Consumer Law, including examples of what might constitute a breach the law in the context of an influencer marketing campaign and some of the penalties which might follow;
- our tips for legally influencing Australian consumers to buy from you using social media influencers.
