We discuss the branded content policies adopted by Instagram and Facebook at the time of this blog post and how they might impact on your next influencer marketing campaign.
Australian Social Media Lawyers can assist you to run a legally compliant social media competition, engage Influencers or outsource your socials
We’re an Australian law firm that specialises in social media, influencer marketing and online business.
We highlight some of the key disclosure requirements for influencer marketing campaigns targeted at consumers in Australia, the U.S. and the UK
We highlight 20 Aussie brands you might have first discovered through an Influencer posting about their products.
10 tips to make your life easier when contracting with Influencers.
We were featured in Proctor Magazine (the pre-eminent magazine for the Queensland legal profession) discussing some of the legal implications of influencer marketing campaigns.
We discuss some of the legal issues to consider before conducting an influencer marketing campaign targeted at Australian consumers.
We highlight some of the top reasons to create formal influencer agreements rather than to agree the terms of the arrangement in an email or direct message on social media.
The Roberts v Con Katsiogiannis Legacy case shows us how the implied terms of an influencer agreement may be determined in the absence of a written agreement between the parties.
By subscribing, you consent to be sent direct marketing materials from us, and for us to handle your personal information in accordance with our Privacy Policy viewable via the link above.
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Boorman Lawyers Pty Ltd trading as Social Law Co. has developed and adopted a privacy policy, which is set out below.
By using our website and / or our services, or otherwise providing us with your information, you consent to us collecting, holding, using and disclosing your personal information in accordance with this privacy policy.
In this privacy policy, personal information has the meaning given to the term in the Privacy Act 1988 (Cth).
How we collect information and what we collect
We collect personal information when we are, or propose to be dealing with, or providing or marketing our services to you and other potential clients. We only collect personal information from you which is reasonably necessary for us to know in order to provide our services to you, meet our professional obligations and conduct our business.
Personal information that we collect may include:
We may collect information from you in a number of different ways, including:
Where reasonably practicable, we will collect your personal information directly from you.
Collection of your personal information on this website
Sometimes we may collect your personal information via this website when you provide it to us, for example, when you fill out and submit a contact form.
When you visit this website or download any information from it, our Internet Service Provider makes a record of your visit and may record the following information:
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Our website contains links to other websites and we are not responsible for the privacy practices adopted on other websites.
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We use a variety of physical and electronic security measures, including restricting physical access to our printed files, password access to our online systems and secure databases to keep your personal information secure.
If you use the Internet to transmit to us any information, including your email address and contact information, you do so at your own risk. There are security risks in the use of the internet.
How we use your personal information
We use your information to deal with you, market our services to you or others (including direct marketing by email, text, calls or targeted advertising), provide our services to you and invoice you. We also use your information to comply with certain laws and regulations.
We may disclose your personal information for the purposes for which it was collected to:
This may in some cases involve sending and / or storing your information in an overseas jurisdiction.
We are bound by professional obligations of confidentiality and legal professional privilege. We will always deal with and protect information we receive (including any personal information) in accordance with these obligations.
We may use and/or disclose your personal information for other purposes that are secondary to the purpose for which we collected it and for which you would reasonably expect us to use it. These might include purposes:
Storage of information outside of Australia
We do not generally transfer personal information overseas unless required by law or enforcement activity or unless otherwise working with international service providers. There may be times when we store personal information with parties who have been contracted to provide technological solutions. For example, we utilise international cloud computing services for e-mail storage and to store personal information that we collect. Countries in which such data may be stored may include (but are not limited to) the United Kingdom, Japan, Netherlands and the United States. Although information is encrypted where possible and efforts are made to protect your personal information, when you agree to this policy you acknowledge that we will not be responsible for the overseas third party.
Your access to your personal information and your right to correct it
You have a right to access most personal information we hold about you and the right to ask us to correct any information that you believe to be incorrect. We will require you to provide us with suitable evidence to verify your identity as well as to specify which information you require.
Please contact Joshua Boorman on 1300 941 900 or via email to jboorman@boormanlawyers.com.au to request access to your information, or if you have a complaint concerning the privacy of your information. Any complaint will be appropriately investigated and the outcome of that investigation communicated to you within a reasonable period of time (allow for 30 days). If you are not satisfied with the outcome or the handling of the complaint by us, you can contact the Office of the Australian Information Commissioner by calling 1300 363 992 or by sending an email to enquiries@oaic.gov.au.
Changes to this policy
We may modify this policy from time to time by publishing revised versions on our website. We encourage you to check our website regularly to ensure that you are aware of our current privacy policy.
This website is operated by Boorman Lawyers Pty Ltd trading as Social Law Co.
By accessing this website, downloading any of our content or accessing any of our social media channels, you agree to be bound by these Terms of Use and accept them and our Privacy Policy as they appear on this website at the time. We may amend these Terms of Use at our discretion at any time and without notice. If you do not accept these Terms of Use and / or our Privacy Policy then you must immediately cease using this website and our social media channels.
Information on this website is not legal advice
Any information found on this website, or accessible via this website, or on our social media channels is intended to be general in nature and is not in any way intended to constitute legal advice. You should not act or rely on any information found on this website, in our downloadable content or on our social media channels without obtaining prior advice specific to your circumstances.
Whilst steps are taken to ensure that the information appearing on this website remains current, delays, errors or omissions could affect its accuracy or currency. It is your responsibility to assess and verify the accuracy, completeness and reliability of any information found on this website. We do not guarantee the currency of any information found on this website.
No solicitor-client relationship is created by your use of this website or any actions taken by you or on your behalf after having viewed information on this website, in our downloadable content or on our social media channels.
If you download a copy of our free resources, such as our Influencer Agreement Checklist or our Legally Compliant Campaigns eBook (“Digital Resources”), you acknowledge that:
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Despite the above, if the Competition and Consumer Act 2010 (Cth) or any other legislation states that there is a guarantee in respect of goods or services supplied, and our liability for breach is unable to be excluded, but can be limited, our liability for such breach is limited to, at our option:
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Except as otherwise stated, we own, or are licensed, the copyright and other intellectual property rights in any content appearing on this website. You must not reproduce any content appearing on this website without our prior written consent. Unless we have given our consent for any other use, you may only access and use the content on this website, or content accessed via this website, for non-commercial or personal use.
Competitors exclusion
You are expressly prohibited from using any content available on this website, or accessible via this website, for any purpose which might reasonably be considered to compete with our business.
Your use of the Website
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Third party links
This website may contain third party links to other websites which we do not monitor, endorse, edit or review. Any access by you to any such third party websites is subject to any terms and conditions found on those websites. We do not warrant the accuracy of any information found on third party websites, nor do we ensure that such third party websites are free from any viruses or other threats.
Applicable Law
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