Nicole is the owner and editor of Minty Magazine and founder of Smallist.
Nicole graduated with a Bachelor of Education from the University of Sydney, before embarking on a successful career in event management.
After the birth of her son, Nicole took on Minty Magazine, a publication dedicated to children’s interior design. Over the past 5 years, Minty Magazine has grown to include a vibrant blog and online community.
Nicole’s passion to support small and local business lead to the creation of Minty Co.Lab, a collaborative content creation service for small brands; and Smallist, a boutique online shopping directory supporting Australian brands for kids.
When not at work, you will usually find Nicole at the beach with a chai in hand.
Nicole and I talked about how she came to own and run Minty Magazine and start Smallist and how she and her clients benefit from collaborations on social media as well as some of the pitfalls you can experience through collaborating online.