Social Law Co. founder, Tegan Boorman, has been re-elected to the Australian Influencer Marketing Council Guiding Council, and will continue as Chair of the Guiding Council for 2024 – 2025.
Tegan was first elected as a member of the Guiding Council in November 2021 and was soon thereafter elected as a deputy chair of the Guiding Council in April 2022. She was then elected by the Guiding Council as their Chair in April 2023.
The Guiding Council oversees the strategy and direction for AiMCO and its initiatives, working with members to activate policies and programs, while guiding the overall direction of AiMCO activities.
Tegan looks forward to working with the refreshed Guiding Council as they continue to guide the industry body through the establishment and implementation of best practice in influencer marketing, in what she said is a pivotal time for the industry.