accc

A comprehensive look at the ACCC influencer sweep and its findings

by
social media, marketing, digitally generated image, engagement

We explore the ACCC’s findings in relation to influencers following its sweep, what is likely to happen next, and what you can do to minimise risk in relation to any of your influencer marketing campaigns.

ACCC internet sweeps to target fake online reviews and undisclosed advertising by influencers

by
businessman searches the global business network on a mobile device.

We discuss the ACCC’s intention to sweep the internet for misleading online reviews and testimonials, as well as undisclosed influencer ads, and what this means for businesses.