We break down what you need to know when it comes to Influencers following the TGA’s update to its social media advertising guidance in November 2025.
Implementing best practice into your own business operations can be time consuming and complex. We set out some of the steps and actions which can be taken to streamline the process.
Employee Generated Content, or EGC, has become a way to humanise brands and build trust. It often involves employees creating content about their work, employer, team culture, products, services, or industry insights, and sharing it, often through social media. But who owns the content, and can employers control it? Read on as we dive into some of the practical concerns and legal considerations.
Are brands responsible for content created by affiliates when making affiliate codes available to them? Read this to find out.
Lessons from Ad Standards most recent upheld complaint about undisclosed influencer advertising.
Will the ACCC take proactive steps to stamp out hidden advertising in influencer posts?
We discuss the new and updated Ahpra and Medical Board guidelines in relation to cosmetic surgery and procedures, and what this means for influencer marketing campaigns in the industry.
We discuss what disabled or terminated accounts and platform bans mean for creator brand deals.
We discuss the ACCC’s intention to sweep the internet for misleading online reviews and testimonials, as well as undisclosed influencer ads, and what this means for businesses.
We discuss the effect the independent review into the regulation of medical practitioners who perform cosmetic surgery may have on the use of influencers to advertise cosmetic procedures.
Boorman Lawyers Pty Ltd trading as Social Law Co. has developed and adopted a privacy policy, which is set out below.
By using our website and / or our services, or otherwise providing us with your information, you consent to us collecting, holding, using and disclosing your personal information in accordance with this privacy policy.
In this privacy policy, personal information has the meaning given to the term in the Privacy Act 1988 (Cth).
How we collect information and what we collect
We collect personal information when we are, or propose to be dealing with, or providing or marketing our services to you and other potential clients. We only collect personal information from you which is reasonably necessary for us to know in order to provide our services to you, meet our professional obligations and conduct our business.
Personal information that we collect may include:
We may collect information from you in a number of different ways, including:
Where reasonably practicable, we will collect your personal information directly from you.
Collection of your personal information on this website
Sometimes we may collect your personal information via this website when you provide it to us, for example, when you fill out and submit a contact form.
When you visit this website or download any information from it, our Internet Service Provider makes a record of your visit and may record the following information:
We use this information for website development purposes and the data is displayed to us as a statistic, without reference to your name.
Our website contains links to other websites and we are not responsible for the privacy practices adopted on other websites.
Our use of cookies
We may from time to time use cookies on this website to measure your use of our website. We may also use cookies to improve the functionality of our website.
Whilst most internet browsers are set to accept cookies, you can set your internet browser to reject cookies, or to notify you when they are being used. If you reject cookies, you may limit the functionality of the website during your visit.
The Facebook pixel is installed on this website and captures your use of this website for Facebook ad retargeting purposes.
How we store your personal information
We use a variety of physical and electronic security measures, including restricting physical access to our printed files, password access to our online systems and secure databases to keep your personal information secure.
If you use the Internet to transmit to us any information, including your email address and contact information, you do so at your own risk. There are security risks in the use of the internet.
How we use your personal information
We use your information to deal with you, market our services to you or others (including direct marketing by email, text, calls or targeted advertising), provide our services to you and invoice you. We also use your information to comply with certain laws and regulations.
We may disclose your personal information for the purposes for which it was collected to:
This may in some cases involve sending and / or storing your information in an overseas jurisdiction.
We are bound by professional obligations of confidentiality and legal professional privilege. We will always deal with and protect information we receive (including any personal information) in accordance with these obligations.
We may use and/or disclose your personal information for other purposes that are secondary to the purpose for which we collected it and for which you would reasonably expect us to use it. These might include purposes:
Storage of information outside of Australia
We do not generally transfer personal information overseas unless required by law or enforcement activity or unless otherwise working with international service providers. There may be times when we store personal information with parties who have been contracted to provide technological solutions. For example, we utilise international cloud computing services for e-mail storage and to store personal information that we collect. Countries in which such data may be stored may include (but are not limited to) the United Kingdom, Japan, Netherlands and the United States. Although information is encrypted where possible and efforts are made to protect your personal information, when you agree to this policy you acknowledge that we will not be responsible for the overseas third party.
Your access to your personal information and your right to correct it
You have a right to access most personal information we hold about you and the right to ask us to correct any information that you believe to be incorrect. We will require you to provide us with suitable evidence to verify your identity as well as to specify which information you require.
Please contact Joshua Boorman on 1300 941 900 or via email to jboorman@boormanlawyers.com.au to request access to your information, or if you have a complaint concerning the privacy of your information. Any complaint will be appropriately investigated and the outcome of that investigation communicated to you within a reasonable period of time (allow for 30 days). If you are not satisfied with the outcome or the handling of the complaint by us, you can contact the Office of the Australian Information Commissioner by calling 1300 363 992 or by sending an email to enquiries@oaic.gov.au.
Changes to this policy
We may modify this policy from time to time by publishing revised versions on our website. We encourage you to check our website regularly to ensure that you are aware of our current privacy policy.
This website is operated by Boorman Lawyers Pty Ltd trading as Social Law Co.
By accessing this website, downloading any of our content or accessing any of our social media channels, you agree to be bound by these Terms of Use and accept them and our Privacy Policy as they appear on this website at the time. We may amend these Terms of Use at our discretion at any time and without notice. If you do not accept these Terms of Use and / or our Privacy Policy then you must immediately cease using this website and our social media channels.
Information on this website is not legal advice
Any information found on this website, or accessible via this website, or on our social media channels is intended to be general in nature and is not in any way intended to constitute legal advice. You should not act or rely on any information found on this website, in our downloadable content or on our social media channels without obtaining prior advice specific to your circumstances.
Whilst steps are taken to ensure that the information appearing on this website remains current, delays, errors or omissions could affect its accuracy or currency. It is your responsibility to assess and verify the accuracy, completeness and reliability of any information found on this website. We do not guarantee the currency of any information found on this website.
No solicitor-client relationship is created by your use of this website or any actions taken by you or on your behalf after having viewed information on this website, in our downloadable content or on our social media channels.
If you download a copy of our free resources, such as our Influencer Agreement Checklist or our Legally Compliant Campaigns eBook (“Digital Resources”), you acknowledge that:
Liability
To the maximum extent permitted by the law, we exclude:
Despite the above, if the Competition and Consumer Act 2010 (Cth) or any other legislation states that there is a guarantee in respect of goods or services supplied, and our liability for breach is unable to be excluded, but can be limited, our liability for such breach is limited to, at our option:
In making information available on this website, we make no representations, warranties or guarantees in relation to the availability, suitability, continuity, reliability, accuracy or currency of the website or any information found on it.
We do not represent, warrant or guarantee that this website is free from computer viruses or any other defect or error which may affect your software or systems, and you should ensure that your computer is protected from any such viruses or defects through appropriate security systems.
Intellectual Property
Except as otherwise stated, we own, or are licensed, the copyright and other intellectual property rights in any content appearing on this website. You must not reproduce any content appearing on this website without our prior written consent. Unless we have given our consent for any other use, you may only access and use the content on this website, or content accessed via this website, for non-commercial or personal use.
Competitors exclusion
You are expressly prohibited from using any content available on this website, or accessible via this website, for any purpose which might reasonably be considered to compete with our business.
Your use of the Website
In accessing and using this website, you must not post or transmit on any part of this website, including in the comments on the blog made available on this website which:
By accessing this website, you agree to indemnify us from and against all actions, claims, suits, demands, damages, liabilities, costs or expenses (including legal fees on a full indemnity basis) arising out of or in any way connected to your access or use of this website in breach of these Terms of Use.
Third party links
This website may contain third party links to other websites which we do not monitor, endorse, edit or review. Any access by you to any such third party websites is subject to any terms and conditions found on those websites. We do not warrant the accuracy of any information found on third party websites, nor do we ensure that such third party websites are free from any viruses or other threats.
Applicable Law
These Terms of Use, and your use of our website generally, are governed by the laws of Queensland, Australia. You agree to submit to the non-exclusive jurisdiction of the courts of the State of Queensland, Australia
