ACCC monitoring Ad Standards adverse findings as Community Panel uphold more complaints
Will the ACCC take proactive steps to stamp out hidden advertising in influencer posts?
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Cosmetic surgery, non-surgical cosmetic procedures and the use of Influencers: The 1 July 2023 changes you need to know about
We discuss the new and updated Ahpra and Medical Board guidelines in relation to cosmetic surgery and procedures, and what this means for influencer marketing campaigns in the industry.
Social media account bans, content removal, and disabled or terminated accounts: what does it mean for my brand deals?
We discuss what disabled or terminated accounts and platform bans mean for creator brand deals.
ACCC internet sweeps to target fake online reviews and undisclosed advertising by influencers
We discuss the ACCC’s intention to sweep the internet for misleading online reviews and testimonials, as well as undisclosed influencer ads, and what this means for businesses.
Independent review recommends changes to advertising guidelines to prohibit the promotion of cosmetic surgery procedures using social media influencers
We discuss the effect the independent review into the regulation of medical practitioners who perform cosmetic surgery may have on the use of influencers to advertise cosmetic procedures.
ACCC to consider the way businesses are using sponsored posts & paid influencers to engage with, and advertise to, consumers.
We discuss the ACCC’s intended examination of social media services as part of its five year inquiry into digital platform services.
Can I use Influencers to advertise my Therapeutic Goods?
The Therapeutic Goods (Therapeutic Goods Advertising Code) Instrument 2021 (the New Code) commenced on 1 January 2022 and replaces the former code, the Therapeutic Goods Advertising Code (No. 2) 2018 (the Former Code). We break down what this means for influencer marketing campaigns involving therapeutic goods.
Post-campaign influencer posting: Could it still be an ad?
If an influencer posts about a brand or its products or services outside of the campaign brief, could it still be a brand ad? We discuss some recent decisions by the Ad Standards Community Panel that sheds some light on the issue and discuss what disclosure should be made in the context of post-campaign influencer posting.
Influencer Send-Outs: Is a resulting Influencer post a brand ad, and why does it matter?
Is a Brand in control and responsible for an Influencer’s post after gifting them products or services with no directions to post? We discuss that in the context of influencer send-outs in this blog post, with reference to recent decisions from the Ad Standards Community Panel.
Upheld complaints about sponsored Influencer posts
Complaints about influencer posts are on the rise and more are being upheld than we have ever seen before. We talk about why this is and what you need to know if you’re involved in influencer marketing campaigns going forward.
